Three Months Syllabus

Three Months Syllabus:

All of our digital marketing courses except the crash courses cover all aspects of digital marketing. Whether you choose a 1-month digital marketing course or a 3-months diploma program, we cover everything you need to learn to become a digital marketing professional. The fundamental difference in the syllabus across our courses is the depth of practicals, live projects and assignments.

When you join a 3-months course, you will get an opportunity to go through more details and also be part of a live project so that you can apply the concepts you learnt in our class room teaching model.

DIGITAL MARKETING COURSE SYLLABUS :

  • Introduction to Digital Marketing
  • What is Digital Marketing?
  • Digital Marketing Ecosystem
  • Domains Names
  • Domain Registration
  • Country Specific or Global Domains – Which is better?
  • How to book a domain name
  • Domain Booking Best Practices
  • Ideal Domain Names
  • Domain Transfer Agreement Format
  • Website and its fundamentals
  • Static websites
  • Dynamic websites
  • HTML Basics
  • Structure of a simple HTML page
  • WordPress
  • Components of WordPress
  • Website Development using WordPress
  • Custom Development vs WordPress Websites
  • Web Hosting
  • Popular Web Hosting Companies
  • Designing and Developing a Website
  • Domain registration and hosting
  • Website analysis using SiteAudit.in Tool
  • Search Engine Concepts
  • Search Engines Optimization
  • ON Page SEO
  • OFF Page SEO
  • Link building
  • Search Engine Marketing
  • Business listing
  • Search engine penalty
  • Website vs Blog
  • Inbound Marketing
  • Blogging concepts
  • Introduction to WordPress Content Management System
  • Social Media Pages
  • Facebook, linkedIn, twitter, instagram,Google+, and pintrest
  • Social Media Marketing
  • Email marketing
  • Youtube Marketing
  • Online advertising
  • Types of ads
  • Ad networks
  • PPC Campaigns
  • Google AdSense
  • Affiliate marketing
  • Copyright
  • Legal and ethical compliances
  • DMCA process
  • Tools for Digital Marketing
  • Freelancing & Online Business Opportunities
  • Google Analytics
  • Affiliate Marketing
  • Webmaster Tools
  • Google Search Console
  • Bing Webmaster Tool
  • Google PageSpeed Insights
  • Tips to make your web pages load faster
  • Mobile Friendly Websites
  • Alexa Ranking
  • SimilarWeb.com – Website Analysis
  • Local Business
  • Google My Business
  • Bing Places for Business
  • Facebook Business Review
  • Image Optimisation
  • Non-content pages of your website
  • What is a Sitemap file
  • What is a Robots.txt file
  • Original vs Reproduced Content
  • How to check if your content is duplicate content
  • Online Advertising
  • What is Online Advertising
  • Ad Networks
  • Paid Advertising
  • Advertising Terminology
  • Landing Page
  • Google AdWords
  • Ads on Google Search
  • Signing up for AdWords
  • Elements of AdWords Ads
  • Instagram Advertising
  • LinkedIn Advertising
  • Twitter Advertising
  • WhatsApp Marketing
  • Content Marketing
  • What is content marketing
  • SMS/Mobile Marketing
  • Email Marketing
Our training also include Search engine marketing , Social media optimization and email marketing. Visit our training centre in Kandivali, Mumbai or call us on 9664351922.